On April 21, 2015, Google made a significant change to their search algorithms: websites that were not mobile-optimized were penalized in their search-engine rankings. My old iWeb site was not mobile ready. Everyone including my mother is viewing my site on mobile devices. Increasingly I couldn’t do things I needed to do like paste in html code to create newsletter subscription forms, or add a page with a commerce component. It was time for me to find a new way to build and update my site.
In my search for a new website building tool, I looked at the many beautiful websites of my artist friends, http://jihamoon.com, http://www.lori-field.com, http://carrieannbaade.com, http://www.studiobeerhorst.com, among others to see how artists I love and respect were presenting themselves online. I read articles about artist’s websites from trusted sources like this one from Creative Capital http://blog.creative-capital.org/2013/04/internet-for-artists-why-we-only-recommend-two-website-services/. I figured out that some templates are built with Flash and that this is not a good thing. I researched sites like squarespace.com, wordpress.org, wordpress.com, wix.com, and many more that have templates which make it easy for those of us that don’t know much about building sites from scratch. Each service offers different features at different price points. I personally chose Squarespace because they have attractive templates for portfolios and they offered an introduction to eCommerce at a low price point (see my “shop” page with it’s lonely one item!) Those of you with more web skills than me might find wordpress.org more to your liking because you actually own the template you select.
It took me about a week to figure out how to use Squarespace templates, build my website, and then connect my squarespace domain to my own custom domain name susanjamison.com. At first I selected a template that gave me a look that was similar to my previous site that I had made with iWeb. Then I decided to go for something completely different instead with a very impacting and changing homepage which is what you see here. Because my domain is registered with a rather unpopular company, the most difficult part of this process for me was connecting my own domain name to my new site. I received tech support from my friend, WebQueen, Christina Owens Knapp of http://hellowyellow.com who got me pretty close. Then I turned to Jason with Squarespace support for help. I sent him screen shots to show him how far I had gotten and he sent me back my same visuals marked up with exactly what I needed to do. Boom, done! Most of you who have your sites registered through bigger providers like Go Daddy, Dotster, etc. will find detailed guides on the help page for this topic. During this process I received excellent support from Squarespace.